Nike
— Adapt Huarache

Nike — Adapt Huarache

CLIENT: NIKE WHQ, PORTLAND CREATIVE PRODUCTION STUDIO: ARS THANEA YEAR: 2019

CLIENT: NIKE WHQ, PORTLAND
CREATIVE PRODUCTION STUDIO: ARS THANEA
YEAR: 2019

CG animation presenting new Nike Adapt - Huarache.

Nike Adapt is an innovative self-lacing system which, via a mobile app or using buttons located on the midsole, loosens or tightens cables around your foot. You can choose different modes or even create your own and set the one that fits you best at a particular moment.

Credits

Client: Nike WHQ, Portland

Senior Creative Director: Mike Wood
Design Director: Anders Svensson
Design Director: Ryan Noonan
Designer: Yi-Fan Lu
Senior Producer: Perry King

Client: Nike WHQ, Portland

Senior Creative Director: Mike Wood
Design Director: Anders Svensson
Design Director: Ryan Noonan
Designer: Yi-Fan Lu
Senior Producer: Perry King

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Directors: Bartek Kalinowski, Maciej Mizer
Studio Supervisor: Mikolaj Valencia
Producer: Karolina Sidorowicz
3D Lead Artist: Bartek Kalinowski
3D Artist: Bartek Kalinowski, Paweł Filip, Michal Serafin, Mateusz Bargiel, Piotr Wołoszyński, Bartek Dabkowski
Compositing: Łukasz Stolarski, Mateusz Bargiel, Katarzyna Strzelczyk